top of page

MO' BETA BODEGA

2018 | CREATIVE DIRECTION & DESIGN

Role(s)

  • Creative Director

  • Designer

Task(s)

  • Creative Direction

  • Interior & Exterior Design

  • Product Package Design

  • Social Design

  • Motion Package Design

Award(s)

Award Nomination(s)

Our team not only contributed to naming but also designed every detail, from potato chips and soda cans to the posters adorning the walls. Equal attention was given to the design of the red carpet, ensuring it seamlessly aligned with the overall aesthetic and context.

Mo’ BETA Bodega was an exclusive experience for celebrities nearing the finale of the Red Carpet. Before attending one of the year’s biggest shows, guests could fake shop, dance, laugh, play, and pose in a custom-designed bodega, themed around the 2018 awards creative. Inspired by Mo’ Better Blues, the concept reimagined a familiar space, elevating it into something grand. The bodega provided an unforgettable experience for all who entered.

DESIGN EXPLORATION
DESIGNS
THE EXPERIENCE

CREDITS

Concept & Creative Director:

Sr. Creative Director:

Designer:

Build:

De'Juan Galloway

Kacey Greene

Clarence Edmondson

JLC

bottom of page