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MO' BETA BODEGA

2018 | CREATIVE DIRECTION & DESIGN

Role(s)

  • Creative Director

  • Designer

Task(s)

  • Creative Direction

  • Interior & Exterior Design

  • Product Package Design

  • Social Design

  • Motion Package Design

Award(s)

Award Nomination(s)

Our team designed - and helped name - everything from the potato chips and soda cans to the posters on the walls. Careful consideration was also taken with regards to the design of the red carpet and how it would look in context.

Mo’ BETA Bodega was an experience for celebrities as they approached the finale of the Red Carpet. Before attending one of the biggest shows of the year, guests were able to fake shop, dance, laugh, play, and pose in a crafted Bodega, designed in the theme of the 2018 awards creative. The name was inspired by Mo' Better Blues and the concept conceived to take something familiar and make it even more grand, the bodega made for a great time for all who entered.

DESIGN EXPLORATION
DESIGNS
THE EXPERIENCE

CREDITS

Concept & Creative Director:

Sr. Creative Director:

Designer:

Build:

De'Juan Galloway

Kacey Greene

Clarence Edmondson

JLC

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