
MO' BETA BODEGA
2018 | CREATIVE DIRECTION & DESIGN
Role(s)
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Creative Director
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Designer
Task(s)
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Creative Direction
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Interior & Exterior Design
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Product Package Design
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Social Design
- Motion Package Design
Award(s)
Award Nomination(s)
Our team not only contributed to naming but also designed every detail, from potato chips and soda cans to the posters adorning the walls. Equal attention was given to the design of the red carpet, ensuring it seamlessly aligned with the overall aesthetic and context.
Mo’ BETA Bodega was an exclusive experience for celebrities nearing the finale of the Red Carpet. Before attending one of the year’s biggest shows, guests could fake shop, dance, laugh, play, and pose in a custom-designed bodega, themed around the 2018 awards creative. Inspired by Mo’ Better Blues, the concept reimagined a familiar space, elevating it into something grand. The bodega provided an unforgettable experience for all who entered.
DESIGN EXPLORATION






DESIGNS
THE EXPERIENCE















CREDITS
Concept & Creative Director:
Sr. Creative Director:
Designer:
Build:
De'Juan Galloway
Kacey Greene
Clarence Edmondson
JLC