BET CURRENT

2025 | CREATIVE DIRECTION & DESIGN

Role(s):

Art Director
Designer

Task(s):

Art Direction
Logo Design
Key Art Design
Motion Storyboard Design
Social Graphics
Promotional Graphics

This was a quick design execution that helped establish a strong brand presence for a new series.

There was an opportunity to create a daily video series that combined lifestyle and news programming with a cohesive visual identity. We developed a visual brand system that unified both formats while remaining flexible for rapid, daily production. The result was a consistent, recognizable visual identity that enabled efficient daily production and strengthened the overall brand presence.

LOGO DESIGN EXPLORATION

FINAL DESIGNS

STORYBOARDS

CREDITS

Motion Designer:

Sr. Designer:

Anelisa Rosario

Kiah Burgos