I am a Creative Director and Brand Systems thinker with over 17 years of experience building cultural brands, digital ecosystems, and large scale creative platforms.

My work lives at the intersection of brand, product, experiential, and storytelling. I have led creative across live award shows, OTT platforms, tentpole digital experiences, brand campaigns, and integrated marketing systems that scale across web, social, video, and physical environments.

I care about ideas that travel. Ideas that work on a stage, in an app, on a campus, in a browser, or inside a brand system.

At BET, I oversaw the entirety of our digital design operations, and contributed to the creative direction of award show ecosystems, digital platforms, motion toolkits, campus initiatives, and cultural brand moments. I build systems, not just assets. I think in platforms, not posts.

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What I’m Passionate About:

• Building brand systems that scale across digital and physical touchpoints
• Leading multidisciplinary creative teams
• Developing cultural campaigns that feel authentic and intentional
• Creating environments where designers can grow and do their best work

• Designing immersive digital experiences and OTT platforms

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What I Do Differently:

I bridge brand and execution.

I understand how to translate high level brand vision into scalable creative systems that teams can actually use. I am comfortable moving between concept and craft, between leadership and hands on design.

I have overseen digital ecosystems, led motion toolkits, built visual identities, directed experiential rollouts, and partnered across strategy, marketing, product, and engineering teams to deliver cohesive work at scale.