BET EVERYWHERE
2017 | ART DIRECTION & DESIGN
Role(s)
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Art Director
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Designer
Task(s)
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Art Direction
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Logo Design
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Motion Storyboard Design
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Social Design
Starting with the logo we designed the motion graphics and tailored them each to match the graphics from for each event.
BET@ is an initiative to ensure that BET had a presence that resided outside of it's own orbit. The goal was bring the BET flavor to shows and events in order to keep their audience informed on events happening everywhere. The first stop in 2017 was the Superbowl, and from there BET went to the Oscars, the NBA Finals, and more.
LOGO DESIGN
PROCESS
Over 80 logos designs were created for consideration. As with any logo design process many designs were created. We explored @ symbols from different font families, location pins of different varieties, compasses and more.
Sometimes through the process you land in places far beyond where you started, and other times your initial concept is the correct one.
The initial concept here felt right to us.
DESIGN EXPLORATION
We utilized options from our initial exploration in our redesign of the second season
MOTION DESIGN
MIC FLAG
PHOTOS
SOCIAL
CREDITS
Creative Director:
Motion Designer(s):
Producer(s):
Kacey Greene
Reginald Butler / Robert Sweeney
De'Juan Galloway