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BET EVERYWHERE

2017 | ART DIRECTION & DESIGN

Role(s)

  • Art Director

  • Designer

Task(s)

  • Art Direction

  • Logo Design 

  • Motion Storyboard Design

  • Social Design

Starting with the logo we designed the motion graphics and tailored them each to match the graphics from for each event.

BET@ is an initiative to ensure that BET had a presence that resided outside of it's own orbit. The goal was bring the BET flavor to shows and events in order to keep their audience informed on events happening everywhere. The first stop in 2017 was the Superbowl, and from there BET went to the Oscars, the NBA Finals, and more.

Touchdown: Migos, King Keraun, Antonio Brown, Lil Yachty & More Take Super Bowl LIII! | BET@
Odell Beckham Jr. Throws Shots At King Keraun & Reveals Super Bowl LIII Predictions | BET@
King Keraun Throws Boomerang Trivia At LaLa Milan, Will Answers "Come Back" To Her? | BET@
DeAndre Hopkins, Deshaun Watson, Shannon Sharpe and More “Suit Up” For Super Bowl LIII | BET@
Roc Nation Grammy Brunch: Casanova, Lauren London & More Talk Food & Why We Are The Culture | BET@
GRAMMYs Red Carpet: Chaka Khan, H.E.R. & More Spill Who They Would Or Wouldn't Collab With | BET@
NBA All Stars LeBron James, Dwyane Wade and More Kneel with Kaepernick | BET@
NBA All Stars Cast Their Votes for Best Basketball Film of All Time | BET@
LOGO DESIGN
BET@_Logo_Comps_v1_Full.png

PROCESS

Over 80 logos designs were created for consideration. As with any logo design process many designs were created. We explored @ symbols from different font families, location pins of different varieties, compasses and more.

Sometimes through the process you land in places far beyond where you started, and other times your initial concept is the correct one.

The initial concept here felt right to us.

BET@_Logo_White_Gold-Anim-SOLO_2.gif
DESIGN EXPLORATION

We utilized options from our initial exploration in our redesign of the second season

MOTION DESIGN