BET IMMERSED

2025 | CREATIVE  DIRECTION & DESIGN

Role(s):

• Acting VP of UX & Design

• Art Director 

• Designer

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Timeline:

March 2025 - April 2025

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Task(s):

• Creative Direction

• Concept

• Wireframes

• UI/UX

• Article Design

• Website Development (CEROS)

• Logo Design

• Motion Design & Toolkits

• Key Art Design

• Social & Promo Graphics

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Impact:

On average within a 14 day period:

• 2.4M Video Views

• 5.2M Impressions

• 450.6K minutes watched

• 79% engaged via smartphone

There was an opportunity to share deeper, richer stories of Black celebrities and visionaries in a more engaging way. We created an interactive experience using dynamic content and compelling storytelling that invited users to explore their journeys, impact, and cultural influence. The result was a rich, immersive experience that strengthened audience connection and highlighted the influence of these remarkable figures.

Our team worked across departments to help create a campaign that spanned web, social, and video. Under an extremely tight deadline, I was able to collaborate with talented partners to ensure each element, from motion graphics to social posts, aligned with the creative vision. The campaign included a New York Times Square billboard designed by our Brand Creative Marketing Team, as well as supporting digital assets, social content, and promotional materials that amplified the reach and impact of the initiative.