NEXT UP + THE SCOREBOARD

2025 | CREATIVE  DIRECTION & DESIGN

Role(s):

• Acting VP UX & Design

• Art Director

• Designer

​

Task(s):

• Art Direction

• Logo Design

• Key Art Design

• Motion Storyboard Design

• Social Graphics

• Promotional Graphics

There was an opportunity to highlight rising talent in the sports world and give emerging athletes a platform that matched their potential. We developed Next Up as a dynamic showcase celebrating up-and-coming sports figures, creating visuals and storytelling moments that captured their drive, personality, and momentum. The result was a vibrant, engaging series that amplified new voices in sports and offered young athletes a spotlight worthy of their growing influence.

Next Up was is a vertical of a large execution call The Scoreboard that's the hub for BET Digital's place for all thing lifestyle and sports. These two design executions ran parallel with one another as we figured out the overall look and how these two brand visuals would interplay yet stay unique.