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THE ART OF THE RECORD DEAL
2017 | ILLUSTRATION & DESIGN
Role(s)
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Designer
Task(s)
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Illustration
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Parallax construction
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Page build
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Social Designs
Each letter’s elements were carefully considered. We incorporated money and checks for royalties, and keys for ownership—"I Got the Keys." The chain symbolizes the allure of extravagance, often used by labels to entice artists, helping to tie all the letters together with a recurring theme.
To illustrate the complicated and often elusive process of artists signing with record labels, we created an acrostic to accompany an article on record deals. Each letter—spelling out "record deal"—highlighted an aspect artists should consider, with each letter visually illustrating that consideration.
THE DESIGN
CREDITS
Creative Director:
Build
Kacey Greene
Robert Plaut
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