THE ART OF THE RECORD DEAL
2017 | ILLUSTRATION & DESIGN
Role(s)
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Designer
Task(s)
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Illustration
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Parallax construction
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Page build
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Social Designs
Elements for each letter were carefully thought of. We incorporated money and checks for royalties and keys for ownership - "I Got the Keys". The chain represents the lure of extravagance that tends to be a trend with how labels entice artists, so this element helped tie all of the letters together as a repeated theme.
To illustrate the complicated and, many times, elusive process of artists signing with record labels, we created an acrostic to accompany an article on the record deal. Each letter - spelling out record deal - highlighted an aspect that artists should consider, and each letter attempted to illustrate that consideration.
THE DESIGN
CREDITS
Creative Director:
Build
Kacey Greene
Robert Plaut