BETA EXPRESS
2019 | ART DIRECTION & DESIGN
Role(s)
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Art Director
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Designer
Task(s)
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Art Direction
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Prop Design
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Social Graphics Design
YouTube:
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236K + Views
Award Nomination(s)
In collaboration with BHG Creative and JLC, we designed the subway car inside and out. We crafted custom headline newspapers and BET Awards subway passes. We adjusted the lighting to simulate a party atmosphere, adding lights behind the interior windows to create the illusion of movement while guests were inside. It was an engaging experience for everyone involved.
From concept to execution, our goal was to deliver another fun and immersive experience for the BET Awards Red Carpet. Taking the bodega concept to the next level, we created our own subway. Where else can you find dancers, musicians, and characters from all walks of life in one place? What would it look like if they were all heading to the BET Awards? It might look just like what we envisioned.
PROPS
SOCIAL GRAPHICS
THE EXPERIENCE
CREDITS
Producer:
Creative Director:
Designers:
Motion Designer:
Build:
De'Juan Galloway
Kacey Greene
BHG Creative
Robert Sweeney
JLC