BETA EXPRESS
2019 | ART DIRECTION & DESIGN
Role(s)
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Art Director
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Designer
Task(s)
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Art Direction
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Prop Design
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Social Graphics Design
YouTube:
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236K + Views
Award Nomination(s)
Working with BHG Creative and JLC we designed the subway car inside and out. We designed newspapers with custom headline copy, and BET Awards subway passes. We turned up and down the lights to simulate a party and had lights behind the interior windows to simulate movement while the guests were inside. It was a fun experience for all involved.
From concept to execution our goal was to bring another fun and entertaining experience to the BET Awards Red Carpet. The next level to a full bodega was to create our own subway. Where can you find dancers, musicians, and characters from all walks of life in one place? What would it look like if they were all on their way to the BET Awards? It may look a little like what we envisioned.
PROPS
SOCIAL GRAPHICS
THE EXPERIENCE
CREDITS
Producer:
Creative Director:
Designers:
Motion Designer:
Build:
De'Juan Galloway
Kacey Greene
BHG Creative
Robert Sweeney
JLC