JUSTICE FOR GEORGE FLOYD

2020 | BRANDING & DESIGN

Role(s):

• Designer

• Art Director

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Task(s):

• Logo Design

• Branding

• Social Designs

In the wake of George Floyd, countless conversations emerged, filled with emotion, history, legal context, passion, rage, and sadness. There was a need for leadership in helping guide these discussions as they arose across the country. This was more than a design assignment. It was about being part of the conversation and supporting it. Along with Run Tell This., BET helped lead discussions around what justice for George Floyd meant, and our team provided the visual backdrop for the series.

The final design depicted a red Lady of Justice, seemingly trapped in purgatory, prompting viewers to question whether justice is truly alive and well.