BET IMAGINE ROOM
2019 | ART DIRECTION & DESIGN
Role(s)
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Art Director
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Designer
Task(s)
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Art Direction
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Logo Design
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Motion Storyboard Design
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Billboard Design
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Social Graphics
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Promotion Graphics
YouTube:
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300K+ Views
I collaborated with producers to create a cohesive atmosphere that transitioned seamlessly from in-session to on-screen. Integrating Toyota branding and graphics, both on-set and on-screen, posed new challenges as we navigated our constraints.
BET Digital crafted an intimate setting where musicians performed for a select audience. The ambiance, reminiscent of a cozy theater, was designed to captivate and immerse listeners fully, creating a profound connection between the artists and their soundscapes.
The design concept drew inspiration from iconic signage, such as that of the Paramount and Chicago theaters. The Imagine Room, where the first season's acts performed, not only carries the series name but also features its own 'Imagine' sign extending across its windowsill with a Manhattan backdrop.
The 'G' in the logo is subtly angled to reflect The Imagine Room's signage.
Despite tight deadlines, we swiftly developed an effective logo and design solution.
INSPIRATION
LOGO EXPLORATION
