LIVE AWARDS & CULTURAL EVENTS

2016–2025 | ART DIRECTION → ACTING VP, UX & DESIGN

Scope:

Digital & Experiential Design Leadership
Team & Vendor Oversight
Motion, Platform, and Live Event Systems

Event List:

BET Awards
BET Experience
NAACP Image Awards
Hip Hop Awards
Soul Train Awards
Stellar Awards

I led digital and experiential design for live, high visibility cultural events, translating brand systems into cohesive real-world experiences across platforms, motion, and physical environments.

This work required aligning teams, toolkits, and execution across fast moving timelines while maintaining consistency, clarity, and creative integrity at scale.

Multi year oversight across digital platforms, motion systems, social content, and live experiential touchpoints, built to scale across multiple events and audiences.

Led digital and experiential design across multiple live award shows and cultural events, ensuring cohesive execution across platforms, motion, and physical environments.

THE ROLE

Oversaw teams of designers and motion designers while coordinating vendors and partners across simultaneous event timelines.

Guided the development and application of motion toolkits, lower thirds, live graphics, and sponsor integrations for broadcast and digital executions.

Directed the design and execution of award show websites, BET Experience platforms, and supporting app experiences.

Partnered closely with brand, broadcast, talent, sales, and audience development teams to translate brand systems into scalable, real world experiences.

Managed timelines, priorities, and delivery across high volume, high pressure production cycles, serving as de facto project management when needed.

Role progression: Senior Designer → Art Director → Acting VP, UX & Design, with expanding responsibility across team leadership, systems ownership, and cross functional collaboration.

MOTION & BROADCAST EXTENSIONS

Direction of motion systems and broadcast-adjacent graphics, including lower thirds, live graphics, sponsor integrations, and adaptable motion toolkits used across digital and live executions.

REUSABLE BRAND & MOTION SYSTEMS

To support consistency across multiple live events and cultural moments, we developed reusable brand and motion systems designed to flex across platforms, timelines, and audiences

View BET@ brand system →

BET@ is one example of this approach — a modular brand system built to adapt across major cultural events including sports, music, and live entertainment, while maintaining a cohesive visual language across digital, motion, and experiential touchpoints.

THE ECOSYSTEM

DIGITAL PLATFORMS

Oversight of award show and live event platforms, including websites, BET Experience digital experiences, and supporting app design, built to scale across multiple events and timelines.

SOCIAL, TALENT & AD SALES

Leadership across high volume social and talent-driven creative, supporting live moments, talent participation, and sponsor requirements with rapid turnaround and consistency at scale.

LIVE & EXPERIENTIAL TOUCHPOINTS

Creative oversight of physical and on-site experiences, including red carpet activations, pop-ups, signage, and live production support, ensuring alignment between brand systems and real world execution.

SELECTED EXECUTION EXAMPLES

Web and app experiences supporting live event discovery, content access, and on-site engagement.

Social and talent-driven creative supporting live moments and sponsor-aligned storytelling

Motion toolkit applied across multiple award opens and sponsor-integrated broadcast and digital executions.

Live broadcast graphics, sponsor integrations, and experiential design supporting real-time red carpet coverage.

IMPACT & SCALE

This work reflects multi-year leadership across some of the most visible live cultural moments in media.

Operating across overlapping timelines, teams, and platforms required systems that could scale under pressure, align diverse stakeholders, and deliver consistently without sacrificing creative integrity or cultural relevance.