BET EXPERIENCE

Role(s):

• Acting VP UX & Design

• Art Director

• Designer

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Task(s):

• Art & Creative Direction

• Visual Brand Steward

• Website Design Oversight

• Motion Oversight

• Social Graphics

• Promotional Graphics

• Stage Graphics

• App Design

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Awards & Events:

• BET Awards (Live)

• BET Experience

• NAACP Image Awards

• Hip Hop Awards

• Soul Train Awards

• Stellar Awards

From leading the first BETX website design in 2013, along with large-scale print designs around LA Live, to overseeing the entire Digital Design Team's operations by 2023, my scope grew year over year alongside the event itself.

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BET Experience, also known as BETX, is BET's annual multi-day celebration of African American culture, music, and entertainment held in Los Angeles — running alongside the BET Awards as Culture's Biggest Week.

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The Digital Design Team has been part of BETX since the very beginning, growing from a single website into a full-scale digital operation spanning website design, digital opens, YouTube templates, video toolkits, social assets, sales assets, audience development, PR initiatives, editorial assets, and app design.