BET AWARDS

ACTING VP OF UX & DESIGN & ART DIRECTOR

Role(s):

Acting VP UX & Design
Art Director
Designer

Task(s):

Art & Creative Direction
Visual Brand Steward
Website Design Oversight
Motion Oversight
Live stream Graphics
Social Graphics
Promotional Graphics
Red Carpet Oversight

Award(s):

Since 2007, the Digital Design Team has overseen digital creative operations for the BET Awards — Culture's Biggest Night. What began as website and photo oversight evolved into one of the most expansive digital productions in entertainment, spanning website design, digital opens, YouTube templates, video toolkits, social assets, sales assets, OTT assets, game design, red carpet experiential design, international assets, audience development, PR initiatives, editorial assets, and much more.

The BET Awards runs concurrently with BET Experience — Culture's Biggest Week — making it a high-stakes, high-volume operation executed over a four-month production window. From live show assets to YouTube thumbnails, the team coordinates across every touchpoint simultaneously, requiring precision, endurance, and creative consistency at scale.

From 2023 to 2025, I oversaw the Digital Design Team's end-to-end operations for the BET Awards, leading every aspect of the digital production from kickoff to show night.