CREATIVE LEADER

Award-winning design leader with 18 years of experience; known for scaling brand ecosystems, designing original content, building high-performance teams, and reaching millions yearly.

AWARDS + NOMINATIONS: 3× Webby Award | 3× MarCom Award | 2× Shorty Award | 2× Muse Creative Award
1× Streamy Award | 1× Micheaux Film Festival Award

Paramount: BET Media Group

2023 - 2026

HEAD OF DESIGN - BET INTERACTIVE

Oversaw the entirety of digital design operations reporting to the SVP, leading a team of 8 across design, motion, and photo while managing budgets and delivering high-impact campaigns.

Directed digital creative for 5+ award shows annually, producing 600–1,000 multi-platform assets per production cycle while coordinating global teams and leading original IP creative campaigns reaching millions yearly.

Led creative direction and UX/UI for BET Immersed, translating executive vision into a digital magazine experience generating 2.4M+ views and 79% mobile engagement.

Led cross-team collaboration with Talent and Events to reduce nominee assets from ~500 to ~130 per show (~70%), significantly improving production efficiency.

2016 - 2023

ART DIRECTOR - BET INTERACTIVE

Led creative direction for Webby-nominated red carpet experiential activation, overseeing physical production, motion design, and social content.

Led end-to-end design and branding for BET Digital original IP Imagine Room, including a Times Square billboard campaign generating 300K+ views with Toyota sponsorship.

Led the redesign of the BET app and its digital and print marketing ecosystem, evolving the platform’s brand experience and visual identity.

2011 - 2016

SR. DESIGNER - BET INTERACTIVE

Designed UX/UI for BET Awards, BET Honors, and Spring Bling websites, supporting promotion for flagship shows and generating millions of views.

2007 - 2011

DESIGNER - BET INTERACTIVE

Print Team Lead, leading team of 3

DC Life Media

2003 - 2007

SR. DESIGNER - DC LIFE MEDIA

Print Team Lead, DC Life Media, Small Print & Design Company