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BET AWARDS

2025 | CREATIVE  DIRECTION & DESIGN

Role(s)

  • Art Director

  • Designer

​

Task(s)

  • Art Direction

  • Logo Design

  • Key Art Design

  • Motion Storyboard Design

  • Social Graphics

  • Promotional Graphics

I managed budgets for designers and motion designers, continued designing hands on, and partnered with stakeholders to deliver large scale initiatives. I also shaped red carpet experiences, developed audience growth assets for partners such as Roku, oversaw YouTube thumbnail systems, and led the design of the BET Awards website. In addition, I supervised the photo department, supported talent photography needs, and guided all video executions and toolkits while staying closely aligned with Brand Creative to maintain and evolve the core visual brand

Over the years I contributed to many aspects of the BET Awards, but in the past two plus years as the acting Director of UX and Design I oversaw the full digital and design ecosystem for the show. I led graphics for the live stream red carpet, directed digital sales executions across video and social, and guided the creation of hundreds of talent social assets with the talent team.

LOGO & KEY ART EXPLORATION

CREDITS

Creative Director:

Motion Designer:

Producer(s):

Kacey Greene

Robert Sweeney / Kevin Salgado

Snypes Murdock / Brook England

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