BET APP

2016 | ART DIRECTION & UI DESIGN

Role(s)

Art Director
Designer

Task(s)

Art Directed the overall App and OTT visual experience
Designed UI components and interface layouts across mobile and connected TV
Designed and oversaw motion opens for in App and OTT content
Conducted UX testing to validate clarity, hierarchy, and usability

The BET App is a multi platform and OTT streaming destination for original programming, live events, and exclusive cultural content across mobile and connected TV environments.

I led the visual direction of the App and OTT experience in 2016, ensuring brand consistency, usability, and performance across product updates and device surfaces.

Visual Direction
Established the look and feel of the App environment, aligning product functionality with BET’s broader brand system.

UI Design
Designed interface modules, promotional placements, and content layouts that balanced storytelling with intuitive navigation.

Motion Opens
Concepted and oversaw motion design for App entry moments and featured content, creating branded transitions that elevated the viewing experience.

UX Testing
Reviewed flows, tested usability, and refined layouts to improve clarity, hierarchy, and engagement.

Impact

Strengthened brand consistency across mobile and OTT surfaces
Improved usability through thoughtful testing and iteration
Integrated motion and visual storytelling into a functional streaming product experience

CREDITS

Creative Director:

Senior Designer:

Kacey Greene

Clarence Edmondson