2024 | CREATIVE  DIRECTION & DESIGN

NAS ILLMATIC

Role(s):

• Acting VP of UX & Design

• Art Director

• Designer

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Task(s):

• Art Direction

• Logo Design

• Key Art Design

• Motion Oversight

• Social Graphics

• Promotional Graphics

Hosted by Ralph McDaniels, the short piece featured everyone from Fat Joe to Kool DJ Red Alert. Our team handled the design and overall packaging.

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​It always felt like Nas was writing scriptures on scrolls, with an intricacy that was unparalleled. That feeling ultimately informed the design direction we chose.

Nas is a rap legend, and to celebrate the anniversary of his debut album Illmatic, the producers of BET Talks, one of BET Digital’s longest-running series, created a specially designed episode to illuminate what the album has meant to the culture and how it all started.