
HBweCU
2023 | CREATIVE DIRECTION & DESIGN
Role(s)
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Art Director
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Designer
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Task(s)
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Art Direction
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Logo Design
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Key Art Design
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Motion Oversight
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Social Graphics
HBweCU was created to spotlight Historically Black Colleges and Universities that were not receiving the recognition and support they deserved. In collaboration with our Brand Creative Team, I designed the logo and built the foundational visual brand system. My team and I developed video toolkits and core brand assets, which extended into physical campus experiences. The result was a cohesive brand that celebrated Black colleges in an authentic way, creating spaces where students felt seen and supported while fostering a meaningful and collaborative creative process.







EXPERIENCE
OUR BRAND CREATIVE TEAM BROUGHT THE EXPERIENCE TO LIFE ON HOWARD UNIVERSITY’S CAMPUS.



CREDITS
SVP & ECD, Brand Creatrive
VP, Brand Creative
Motion Designer:
Kendrick Reid
Chris Scarlata
Anelisa Rosario


