HBweCU

HBweCU was created to spotlight Historically Black Colleges and Universities that were not receiving the recognition and support they deserved. In collaboration with our Brand Creative Team, I designed the logo and built the foundational visual brand system. My team and I developed video toolkits and core brand assets, which extended into physical campus experiences. The result was a cohesive brand that celebrated Black colleges in an authentic way, creating spaces where students felt seen and supported while fostering a meaningful and collaborative creative process.