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HBweCU

2025 | CREATIVE  DIRECTION & DESIGN

Role(s)

  • Art Director

  • Designer

​

Task(s)

  • Art Direction

  • Logo Design

  • Key Art Design

  • Motion Storyboard Design

  • Social Graphics

  • Promotional Graphics

HBweCU recognized that Historically Black Colleges and Universities weren’t receiving the recognition and support they deserved. Working with our amazing Brand Creative Team, we collaborated on a logo and visual brand system that helped roll out video toolkits and physical experiences. The result was a brand that specifically celebrated Black colleges, creating events and experiences where students felt seen, supported, and proud of their culture, while the team enjoyed contributing to a meaningful, collaborative process.

My team and I worked to redesign all of the posters as their parodied counterparts. I designed the opening graphics and then worked with my talented team to make sure that the on-screen motion graphics were in place. Lasers shooting on screens, alien spaceships exploding and crashing, and ton of other cool effects made the visuals "pop". In addition to this key art, tickets, posters, and other promotional material were created to support.

DESIGNS

CREDITS

Creative Director:

Motion Designer:

Producer(s):

Kacey Greene

Robert Sweeney / Kevin Salgado

Snypes Murdock / Brook England

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