BET AT
2017 | ART DIRECTION & DESIGN
Role(s):
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Art Director
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Designer
Task(s):
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Art Direction
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Logo Design
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Motion Oversight
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Social Design
Starting with the logo, we designed motion graphics and customized them to align with the visual style of each event.
BET@ is an initiative designed to extend BET’s presence beyond its own orbit. The goal was to bring the unique BET flavor to shows and events, keeping audiences informed on happenings everywhere. The journey began in 2017 with the Super Bowl, followed by the Oscars, NBA Finals, and beyond.
LOGO DESIGN
PROCESS
Over 80 logo designs were created for consideration. As with any logo design process, numerous variations were explored, including @ symbols from various font families, location pins, compasses, and more.
Sometimes, the process leads you to unexpected places, and other times, the original concept proves to be the right one.
In this case, the initial concept felt right to us.
DESIGN EXPLORATION
FINAL DESIGN STORYBOARDS
FINAL MOTION DESIGNS
MIC FLAG
CREDITS
Motion Designer:
Motion Designer:
Producer:
Reginald Butler
Robert Sweeney
De'Juan Galloway