FREESTYLE FRIDAY
HOSTED AT
YOUTUBE STUDIOS
2018 | ART DIRECTION & DESIGN
Role(s)
-
Art Director
-
Designer
Task(s)
-
Logo Design
-
Print Art Direction
-
Website Design
-
Environmental Graphics & Event Collateral
-
Promotional Graphics
Award(s):
Freestyle Friday is BET’s iconic rap battle platform, revived in partnership with YouTube for a new generation of artists and fans. I designed the logo and helped establish the refreshed visual identity, honoring its legacy while positioning it for today’s audience.
My work included print materials, contestant number labels used on set, website design, and promotional assets across digital and physical touchpoints. The result was a cohesive visual presence that supported the energy, authenticity, and competitive spirit that made Freestyle Friday a cultural staple.
CREDITS
Creative Director:
Kacey Greene